Wholesale Data:
The Complete Lifecycle

The Wholesale Data Lifecycle

The wholesale data lifecycle flows through five stages: collection presentation (what buyers see), preorder (what they commit to), order fulfilment (what gets shipped), reorder (what sells fast enough to replenish), and sell-out (what consumers actually buy). Each stage generates valuable data. The magic happens when all five stages are connected in one system.

FIRE is the only platform that covers the complete wholesale data lifecycle in one system — from digital showroom presentation to sell-out analytics. That's why it processes over nearly $10 billion in annual transactions for the world's leading fashion brands.